Do you realize that, most of the clients will look at your project appearance before take a look at its content? And you know what? Typography is an important factor to hold your client’s interest. It’s kind of, if your content is king, so typography is the red carpet. In facts, pairing typography fonts are a little tricky, but, once you finished read this post, you’ll know how to do!
Typography sets the tone for online publications, brands, and applications of every type and variety.
It helps your design readable
No matter how good your content is, if the font choices are sloppy, it will look unprofessional. New client you want to present your projects to, for example, they never know the way you work, how you treat the project you’ve working on. How to engage new clients like this? They will only look what’s visible. By show your professional content with proper typography.
Once your typography is on point, client will trust you more.
First trick to arrange good typography in presentation is:
Knowing typography contrast
Pairing fonts is like choosing color. If one of them doesn’t match, the combination can look unintentional and thus unprofessional. Make sure to choose fonts that are different enough to complement each other, without looking like they’re not too look alike.
Here’s an example
The problem is, both the headline font (Surveyor Display Black) and the sub-headline font (Baskerville bold) are kind of same. It is because they are classy fonts. It’s good, but most of people eye will look them as similar, which will make people wondering; which one the headline? This combination will blow a bunch a disaster to your presentation.
How to fix it?
How if we put a bold san-serif as a headline font?
Look better, doesn’t it?
Knowing how many fonts you should use
Actually, there is no official limit of how many fonts you can use in a project. But, it will be cool if you can master to use two fonts together first, before moving to three, and so on. Senior designer can use ten fonts and they still manage to look good, but remember, learn to use few, before moving further.
Using font is like clown juggling a ball. If you can’t manage to juggle two or three, juggling six will be a disaster.
Be patient and keep learning!
Pairing fonts based on interest
Many people hate paragraph. But how if it is the only way to present am information? The only way is learning to pairing fonts based on interest (like headline arrangement in articles)
Let’s learn from LinkedIn way to display their article
The feel…. The line-height, the visual hierarchy in the headlines and the overall cohesiveness of the experience.
The trick is to integrate that feeling into our designs and products.
By using contrasting fonts – for instance a very bold sans-serif font, a lighter sans-serif and a bold serif font we can create variety, if you balance this with weighing the attributes and similarities in the fonts to make sure they are not so not complement each other, but still have a high-end feel.