What we need to know about minimalist graphic design is simply about monochromatic and whitespace. In fact, minimalism itself is more than that: it is everything we look. If less is good and more is better, then do more with less, this motto is covered in all aspects, including design, architecture, literature, and lifestyle. That’s what makes the minimalist graphic design very versatile.
Apart from its simplicity, it is impossible to learn this concept in the blink of an eye. Simplifying product designs might be the trickiest step as we need more preciseness than just picking a plainness. Importantly, we have to go for less but still meaningful without cutting the essentials.
Graphic designers in the world have fully embraced the minimalism in the past decade, and the results are significantly grown. Not surprisingly, UI or UX designers can easily influence us since this trend is truly evergreen. By applying minimalist graphic design to our brand, we can effectively contrive a clear and concise message to lead targeted customers from its experience.
Where does minimalism originally come from?
First of all, when Art and Architecture appeared before the 1920s, an Art Deco style was on the top to represent modernism. In addition, this style included both luxury and artistic patterns. Its purpose was to create a voguish nuance that symbolized wealth and sophistication.
Thereupon, in the Arts and Crafts movement, the Bauhaus Art arrived. Walter Gropius created it. It was known as a building house by its minimalist arts and crafts to influence modern and contemporary style.
This concept “form follows function” was getting more glorious when De Stijl came over. Gerrit Thomas Rietveld created this minimalist building with his friends. He was an architect and designer. But, this style was still elusive for the people at that time.
In 1929, the minimalism was also popularized by Ludwig Mies van der Rohe and Lilly Reich, the modern architects from Germany. Their best art was Barcelona Pavilion with architectural structures and clean open space. This concept was in line with its motto, “less is more”.
As time flies, some artists reawaken this origin that makes minimalism still universal until now. It calls into question, “How much can we eliminate scruffy elements without losing the identity?” Steve Jobs said, “Design is really plentiful. I don’t know what it means. So we don’t talk a lot about designs around here, we just talk about how things work.”
Steve Jobs, a design pioneer of Apple, concerns functionality instead of patterns. Let’s have a look at the images of an Apple product above. Without adding the obsolete buttons and chaos specs, make the Apple product look smooth inside and out.
History has proved the phases of art and design from time to time, whether it is the chaotic style of the 80s or the minimalist style of De Stijl. Just like fashions, the design trends are spinning around.
Why is minimalist graphic design trending right now?
Minimalism has influenced some markets by storm. We can see that so many start-ups declutter their brand to connect with consumers, for instance. Here the three things why minimalist graphic design is the best way to go.
1. It transforms stuffiness into the freshness
Imagining we come home after work, we only need a clean room to rest our body, but all we get is messy. It also comes up in design, everything will lose its importance just because of many distractions. Viewers may get dizziness after looking at the design.
Minimalist graphic design is about creating space to breathe so that we can focus on what is the necessity to us. It is in line with a philosophy that minimalism can help people to get their value and give calmness.
2. It makes our design more memorable
Don’t let ourselves use primitive graphic elements. It is somewhat silly and amateurish. It won’t feel so catchy in any way. Indeed, using clip art might be quick, but it won’t engage the audiences’ eyes.
For those who assume a minimalist approach may lack energy and dynamism, don’t get it wrong! It can improve the visibility and embed it into the audience’s memory as our design connects with service or product.
3. It is the best way to persuade
When we talk about design elements, each of them has its own identity. Some bring many benefits, and some are not. We often get confused about choosing the best one and tend to put all of them into our design.
But minimalist graphic design requires us to pick one until three elements and showcase them efficiently to get precise details. Contriving a persuasive message can make our audience understand the essence and functionality.
When should we implement minimalist graphic design?
The minimalist graphic design certainly has the downside, but when using it well, it provides many benefits. It brings the perfect combination of aesthetics and functionality, as well as leads to intuitive and open-ended user experience. Consider remembering these things for when we can implement the minimalist graphic design.
1. Attracting the targeted audiences
Similar to reading a book or listening to Lo-Fi music, minimalism in design can leave a room for viewers to think out of the box. They will impact others with their innovation, such as marketers, designers and much more.
Utilizing minimalism as a brand strategy can create a robust tool to connect with targeted audiences. Essentially, this concept will lead them to “click” our brand faster later on.
2. Creating communication to approach audiences
Like public speaking rules, don’t try to input much information into your design. Our brains are incapable of absorbing much information.
We listen more and speak less. Indeed, understanding our client’s needs can nurture their necessity into our product with minimalist graphic design. Fewer points mean there is less for us to remember. It is easier for the audiences to take in our brand.
3. Expanding design convenience and versatility
Minimalist graphic design is functional. Every element, such as shapes, color palette, and typography, are crucial things. A simple geometric shape can give the power to replace more complex objects.
Minimalism works because our eyes and brains only have a limited mass of attention to absorb details. By giving our eyes more space to look at, we provide more attention to the ones there. We ensure that minimalism is very all-around, such as apps, logos, product packaging, printed books, and even for presentation templates.
How to implement a minimalist concept to design?
We can see this in action when designing user interfaces, for example. Minimalist graphic design focuses more on clarity and effectiveness rather than confusion. When it comes to our products, there are six principles that designers will use to accomplish their goals.
1. Use impressive images with proper grid
A design can already be professional by merely selecting proper images. However, for minimalist graphic design, photos should be used rarely. If some photos are used, then each one should be chosen carefully.
For style and layout, the flat images without three-dimensional shading and lighting are ideal for minimalist graphic design. Those styles are useful to establish a focus on balance, symmetry, open space, and contrast. Plus, a grid will help us to create a simple design without making it cluttered. With this, we will keep all elements organized in the layout and group them appropriately.
2. Think typographically
Because minimalist design has so fewer points, typography will make it stand out and show lots of attention. So get creative with your font, make it legible. And keep it down to one or two font types. Minimalist design can be successful with only two font types and well-selected typography.
Since the text is one of the elements in minimalist space, it becomes more valuable as a graphic element. Let’s have a look at the typography used in iOS 14. Apple provides two typefaces, San Francisco and New York. Both typefaces can create a visual hierarchy with proper sizes. We can see that Steve Jobs never betrays himself from minimalism.
3. Not everything is black and white
Pick a contrasting color to represent the message and mood. A common assumption is that minimalism only works in grayscale. But this is a misconception. Even monochromatic is often used, this is not a measurement for minimalist design.
Traditionally, minimalist designs are based on a soften colour spectrum or consisting of three colours. Another tactic is the use of grey shade, and another colour tone can highlight critical detail. This color can also be a signalling colour.
4. Explore minimalism with iconography
Icons are useful elements that most designers use every day, from app icons, toolbar icons, CTA buttons, and symbols. What is more, icons can be used in the world of minimalism as well. They can improve accessibility, replace the amount of text, and guide users around the information visually.
Please have a look at how this website theme above by Avenir Clinic combines the icons around the page to navigate the information and explain their services.
5. Don’t be afraid of white space
When everything is bare, white space is left around a graphic object. Here is what we call about minimalism. Otherwise, when a room has adequate white space, we will get a calming and relaxing feeling. It brings peacefulness to our mind.
Having the bare space can guide the viewer’s attention specifically through minimalist graphic design. Some designers think that the empty space is also part of elements like the contents, the images, the icons and the fonts. Moreover, this element can be more important to choose the proper graphic precisely.
6. Show your real consistency
Minimalist design is often highly artistic. There are no boundaries to unleash creativity. However, it is essential to think that the product or website does not forget its primary task in focusing information. The users should find their way around quickly and follow the rationality. The design should not block the user experience.
Keeping a simple and apparent visual hierarchy is another principle of minimalist design and creating consistency is a little bit complex. But when we are optimistic about doing it frequently, it will lead us to better results afterwards.
Minimalist graphic design in presentation templates
Choosing the best PowerPoint design to wow our audience can be a difficult task. Here the minimalist PowerPoint templates come with ease to convey our message concisely and remove any clutter as well. To know the versatility of minimalist graphic design, now you must explore this trend within our minimalist PowerPoint presentation to start your business.
1. Inside Presentation Template
Inside is a genuine and simplistic template that will catch our viewers. Balancing text and image layouts can create a captivating design. This template is excellent to use for any interior and exterior room business.
2. Sollarine Presentation Template
Are you looking for a clean and organized presentation for home decoration? Well, you come to the right template. Sollarine is a premium PowerPoint template with ready-to-use stuff for us to customize. Minimize your workload by downloading this minimalist presentation template.
3. Vigaro Presentation Template
For a monochrome presentation with unique and modern vibes, we recommend you to use the Vigaro Powerpoint template. Vigaro is a multipurpose template for business, conference, and others so that we can use it for any presentation. It could be used for personal and start-ups use.
4. Minim Presentation Template
Simplicity is a great way when we are presenting an architectural project. It will intrigue audiences with concise and organized information, no matter who they are. Minim Powerpoint template is a great presentation template with a neat concept and minimalist style for real estate business.
5. Free Property Minimalist
Free Property is a minimalist yet simplistic presentation template that will give our audiences a cosiness. Then, We can use it for any property business, such as apartment, homestay, or real estate. So, what are you waiting for? Impress your audiences with this fantastic presentation template.
The more patterns a design has, the greater its look. Still, when looking from other eyes, minimalist graphic design can stay elegant even plain. This is what Steve Jobs said “getting your thinking clean to make it simple.” By doing more with less, it gives us a room for more creativeness. Plus, it prioritizes functionality outside the look for a successful brand. Indeed, minimalism is a visual belief that never goes out.
Finally, if you need more PowerPoint templates to run your business, our team can help. Please contact us if you are too busy to finish your task. Enjoy your reading with a cup of coffee here for more inspired contents.