Memphis design had a bad history when it was invented. People called this style a shotgun wedding between Bauhaus and Fisher-Price as a sarcasm. And, it is often being seen as bizarre and controversial arts at that time. Later on, after passing trial and error, Memphis design has gained a good appreciation. This shows its renewal to take over the art and innovation over the world.
Memphis design goes back with 80s aesthetic colors and shapes to inspire people. It is such an antonym for Minimalism. Although everyone will dislike this 80s style, Memphis design is still on top of everything to bring a new light for designers and persuades cheerfulness for us today. So, here is the anything we need to know about Memphis design up and down.
Memphis design is very much back in vogue
Memphis design is a funky style between 1981 and 1987 era. This style is inspired by an Art Deco, pop art style, and 80s retro, which is very iconic at that time. Then, it grows faster with a good reputation here and there, such as art, furniture, interior, product, film, and music.
Memphis design is so familiar with geometric shapes, bold patterns, and repetitive patterns. This style has bright, neon, and pastel colors as we see. Discovering this old-style makes us feel like we are back in the 80s or remembers all memories from that time.
How this Memphis design is reviving the bold colors and geometric patterns of the 80s
Memphis design was firstly created from Milan, Italy in the 1980s by the Ettore Sottsass with other designers who countered the traditional approach at the time. The Memphis group had a similar taste in creating colorful and quirky styles. They tried to convince people that Memphis design was not loathful. In the eyes of the Memphis group, this style absolutely creates an engaging and enthusiastic experience.
The name of Memphis was given after Bob Dylan’s created a song entitled Stuck Inside the Mobile with the Memphis Blues Again when Memphis group first met. After that, they launched their first furniture collection at Milan called Milan Furniture Fair or Salone Internazionale del Mobile di Milano in 1981. The show was celebrated every year to display innovative and unique furniture by famous architects.
In 1981, the launch of MTV could be the first tv program that adopted Memphis style. We just have to look at the original logos of the MTV above, that logo was designed with a lot of colors and scratchy graphics.
Then, in 1986, a vast movement of Memphis design appeared in the kids’ TV show Pee Wee’s Playhouse. This program was created by Paul Reubens Pee Wee Herman. As we see in the scene above, the setting of the show definitely used Memphis design with abstract patterns, colorful items, bright colors, and wacky animations.
This trend just didn’t end up there. The first Apple watch was created in 1995. Its design used an aesthetic Memphis in the mid-90s with geometric shapes, bold primary colours, and playful squiggle.
In 2013, one of the Memphis group members, Nathalie Du Pasquier, made a collaboration with HAY company to create patterned bags. A year later, she designed a Memphis collection for the fashion exhibition in American Apparel. It can be proof that Memphis design is still rising to inspire some fashion retailers like Dior and Missoni, for instance.
Memphis design is still alive in so many aspects until this decade. It takes a long journey to prove that Memphis design is more than people think. Now some designers and artists can embrace this style to turn ordinary work into something spectacular.
Memphis design has conquered digital work
Some people hate it, however, Memphis design is never truly dead. It goes to be widely influential in architecture and design, and is coming back as design trends. Memphis design inspires a wide range of new design movements for these reasons.
1. Has a unique style
Memphis design still keeps its groundbreaking. It uses clashing colours, sloppy arrangements, and coloured plastic. In this concept, the design is not only to show the functionality, but also to highlight a unique decoration to leave the boredom.
Memphis has changed everything with a more creative approach although many people make fun of this style. We are pretty fine that not every person has a similar good taste of it.
2. Shows its renewal
Many people assume that this style is just humor and short-lived. In a way, this is true that after Sottsass decided to close down his group, all the works ran to be abandoned for a long time.
Six years later after their retirement, Memphis design has raised its popularity as many artists and designers make a new inspiration to blend their product with this uncommon style.
3. Creates lasting power
Although the Memphis group no longer exists, this influence is still strong today within graphic, interior, and textile design. Some contemporary designers look for Memphis design as their invaluable idea to their work.
Even if it is not to everyone’s taste, the boldness of this style inspires us to come up with the design freedom regardless of whether this style can go against the current trends.
4. Resolves the barriers
Sottsass and their friends have made a form of ‘political’ statement to break the gap between high and low class in the design world. Indeed, many of them think that this concept is a weird thing.
For us, Memphis design screams freedom and inspires designers around the world to join this movement by creating their own Memphis. Fashion designer Karl Lagerfield and American architect Michael Graves have decorated their offices using Memphis designs.
5. Turns to be a master communicator
The work of the Memphis design movement is depicted as vibrant, eccentric and ornamental nuance, and yet this style is less innovative at first.
To make this trend more popular at that time, Memphis group shared their ideas to influence and persuade Artemide, an Italian lighting manufacturer, to work with them by using Memphis design.
We know it is Memphis design when there are
Memphis design movement is never timeless. It is more like a new concept to kick against the functionality of the design that preceded this style. So, here are the characteristics of Memphis design to make you deeply understand how this style brings excitement.
1. Bright neon colors, wacky geometry, and vivid patterns
Mixing geometric patterns, wild graphic prints, and riot colors with stark black and white can express more in its iconic design. Also, Memphis design has softer and more muted shades, such as teal, pink and grey.
2. Strokes and squiggles everywhere
Thick strokes and squiggles are also the main features when it comes to Memphis design. Almost every space includes a series of strokes and lines to freely fill up the design. To keep these old-school patterns looking fresh is to add a bit of animation.
As the examples, Cartoon Network and Riccardo Zanutta’s websites use the touches of this style to amuse the audiences’ eye. Furthermore, the subtle animation is definitely interesting to escape the design from looking too flat.
3. Laminate and Terrazzo
When designers like Mies van der Rohe and Milo Baughman were making furniture with expensive materials, Memphis design came with terrazzo and laminates. We are often familiar with those materials on the floor.
Then, a fashion editor of New York magazine, Anna Wintour, said that “the luxurious furniture with stiffness wasn’t a whole lot of fun until 1981, when the Memphis design group, based in Milan, brought out their first collection, then they made a cheerful fusion to neutralize the stiffness in the rock n roll era.”
4. Block and bubble fonts
Typography never dies in all-around design movements, especially in Memphis design. With this style, we may get to use typefaces with a geometric look as well as a style with strokes. Choose font styles with 80s flairs, such as bold or blocky sans serifs, handwriting style, and bubble lettering.
When it comes to typography, don’t be shy about color. This is the time to go crazy with colored lettering. Pick a bright color with plenty of contrast to pop it off the background. Additionally, black or white can also be effective choices, particularly with crowded backgrounds or patterns.
Seven ways to create Memphis design look in our work
We can lift this trend and apply it to our design, whether it is for websites, products, business cards, PowerPoint templates, and etc. In this article, we also make some tips for creating Memphis design that we can use anywhere. Ready to get started? Find out here.
1. Brush up your shapes
The original 80s-era Memphis style is familiar with triangles, wavy lines, and polka dots to create energetic and youthful vibrancy. To implement a modern Memphis design, use the same approach by creating a pattern with geometric shapes, but try to streamline our shapes to make them more elegant and smooth.
Have a look at the example above. Avoid overfilling our design by repeating simple shapes in a small arrangement with plenty of white space between. Plus, add other images and typography as the main focus of your layout.
2. Explore with some new color palettes
What is more, Memphis design is defined by a bold and brash color palette. Choose bright and pastel colors to create eighties looks. We can give our modern Memphis layouts a quick update by injecting a more contemporary color palette for combination.
Try mixing our design in neon gradients, ice-cream pastels, and racy colors for a fresh look on the style. Take a look at the designs of Google Pixel 2 by Leta Sobierajski above. Tonal teal is blended with warm oranges, reds and soft pastel pink which softens the pattern and enhances the abstractness.
3. Go 3D
Thirdly, digital technology is very fresh in that era. So, the original Memphis Style is defined by flat graphics or excessive pixelations.
Now, with the growth of 3D in design software, it is possible for Memphis design to jump out of the box. By using 3D objects, this style can enhance the youthful and energetic look for branding app design, website, illustration, and way more.
4. Add grainy texture
Next, just add a grainy texture to a flat Memphis design instead of using 3D touches. This works really well, especially for illustration work. Then, we can also add the right vintage charm to this design. This illustration for the New York Times by Yukai Du is the perfect example of how to balance Memphis style colors and shapes with a grainy texture overlay.
Indeed, this approach is all about getting an authentic vintage look and feel. Actually, we don’t have to use overlay textures to maintain a vintage feel in our Memphis designs. Try merging brush strokes to add more textures and interests.
5. Big it up with simplicity
Memphis style patterns can look a bit hectic. However, we can instantly simplify Memphis patterns by reducing the proportions of the patterns without losing the important objects.
These design packages by Elisabetta and Lorenzo gives you an idea. It looks so fantastic. Each item focuses on one or two isolated elements of pattern, whether it is monochrome stripes, solid color blocks or dashed lines. The result is very simple but still attractive. Also, they use a simple font look for perfectness.
6. Choose right font for perfect touch
In fact, we cannot be separated from the typography again and again. As we probably understand already, Memphis is not about ordinary projects. Indeed, the typefaces used in Memphis design are so tricky.
Good font choices for Memphis design typically has a geometric feel and curved edges. Bold, blocky sans serifs, bubble lettering or handwriting style are supposed to be good choices of this style. Still, choose something with lots of contrast in the right way.
7. Don’t leave the details
Lastly, thick strokes and squiggles are the key styles to identify Memphis design. Absolutely almost every pattern includes a set of strokes and lines that freely fill the screen.
Indeed, no matter what colors for the background we choose, ensure the contrast elements to attract the users through the design.
If you are looking for a design with the whimsy style, Memphis design is a good idea to start. It is a good technique to help stretch your design skills and work with colors, typefaces, and even patterns confidently. When exploring this style, the most important thing to keep in mind is that it can evoke strong emotions among us. Make sure that your design matches the messages before creating Memphis design.
We hope this topic can level up your skill for the next projects. Moreover, don’t stop learning everything, everyone needs a creative spark now and then. Best of luck with your next creative works.
Finally, if you are very busy creating your own presentation design, we can help you. Kindly contact us here. Moreover, you can also read our article here about minimalist design to challenge your creativity.