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Big Secret Revealed. What’s Inside Our Cool Service.

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Table of Contents

The title mentioned above is not as provoking as it seems. Frankly, we are quite pessimistic to claim that we’ve done such a top-notch work. What so special about us? An ordinary group of PowerPoint designers in the very big-big virtual universe. In a simple scenario, if a random guy accidentally stumbles into our website, there would be a 70% chance for him to get out and not returned once more. We pity ourselves for that. Yet, how can we keep it going? Even more than 4 years and keep recruiting new staff again and again? Even some people wondering what’s the secret inside our service. And, the answer we get at this point is: “We don’t know.”

It must be a coincidence or luck, perhaps. It totally doesn’t make sense. Here and then, we undergo a little study. We gather our designers, customer services, and everyone in a round table. We exchange a few words about continuity in spite of how far is the achievement in every aspect of our company, including our artistic PowerPoint design technique. As it happens, we can’t fix the issues all at once. By staying indefinitely, we need to figure it out one by one, from improving service workflow until how to maintain design quality.

More the latter, one of the bubbles finally gets popped. We discover there is not a lot of creative agency focuses on PowerPoint design. Thanks to Google for telling the fact. Many of us neglect how assuring this kind of business. To tell the truth, a ten years old kid can turn the plain look presentation material to be more interesting. Over time, it also gets easier to act such a professional with a free design application (Canva, PiZap, Prezi, etc). The other aspect to consider, there are a bunch of platforms for freelancers to do that. We are not merely competing with another company, but also individuals, and maybe, bots too.

See? It turns to be more absurd. Among those choices, we are still in the okay condition, receiving a number of projects from new clients that keep us busy every day, and building their trust thoroughly.


Maybe our amazingness comes from mouth-to-mouth. Oops, not amazingness, that’s far too extreme. Let’s just say kindness. Nonetheless, we’ve been doing this in ages, and now we do it automatically for routines—almost in the unconscious level—editing a boring PowerPoint or creating a cutting-edge template. We started with a Spanish guy caught us in here needed his presentation materials about infrastructure project to be redesigned until a marketeer from BBC wanted an original pitch-deck. Unbelievable.

It’s like riding a very slow roller coaster hence we almost can’t feel the up and down. (If you’re so curious to know how we begin, go to: click).

We barely get a clue that we’ve handled lots of people in our ride. A deadliner, a low-budgeter, a clueless, a double-dealer, and a hit-and-runner of some sort.

Still, we won’t claim as a client-centric enterprise as every startup wanted to be. We understand how hard that would be. We are as simple as wanting to cycle the revenue with our own methods, experimenting PowerPoint tools, enjoying the most intimate 8 to 4 sitting in front of a laptop, and not letting the existential dread set in as we don’t have anything more to do. Classic. Doubtfully, we predict all those good fortunes might come from the external aspects, the unseen ones, out of the technical. And here they are:


We know a little about geography

The Internet has been together with us for half a century. Since then, the boundaries between countries get blurred. You know its effect already, ease in networking and kinds of stuff, so there’s no need to discuss further. Let’s straightly get into a subtle thing about the internet in which challenges us to broaden our perspective to perceive things in a bigger picture. Nowadays, the context steers through, and it’s normally shown by a particular culture and norm in society. Therefore, we demand our customer services not just talking to their clients. But, stalking too.

That might sound scary knowing someone spying your digital tracks. But, no need to worry, we know the meaning of privacy. What’s needed to be highlighted, we have to make sure what’s the proper design for your persona. Inasmuch as we believe rather than to stand out, it’s more important to fit in. For instance, if you have the audience from Africa, we won’t be inserting a white-man PNG picture in your presentation slides. Or if you live in Muslim countries, we’ll be going to select our photos carefully, we won’t be putting a lady without wearing a hijab or a background set inside a dimmed-bar. To conclude, where’d you from and for whom your material will be delivered is truly matter.


We build a modern kind of relationship

Albeit we never have a chance to meet face-to-face with our clients, in fact, some of them already make a collaboration with us and wholeheartedly becomes so loyal. You might know as well that the price offer is applicable in such a condition. It’s the same experience as you go to a namely coffeeshop 100.000 times so that its baristas already know you well. Before choosing the menu, they know exactly what’s preferred Robusta to brew, and at some points, there’s a chance for you to get it for free. In our cases, we often bear a minor revision and give an opening slide sample towards a new customer for granted. Because, at the end of the day, everyone deserves a special treat.

It can be described as a platonic, which the base concept is we’re happier making each other happy. As naturally good friends do, we award different opinions from you. And, the process can’t be taken easily, either you or us, both parties need a moment to adjust. Yes. Understanding humans is so time-consuming—we’re not a robot, right? At the first opportunity, you might not familiar with a redesign and redraw (check our services), we might as well don’t recognize your brand-guide or average budget you will invest for the assets we promote. Those are the general understanding to fend away any unwanted expectations. And that merely can be achieved with good communication, not telepathy. Therefore, if an incompatibility arises, we’ll tell you and we hope that you can do the vice versa.


We are not wearing sugar coat

There’s a day when we received 1000-slides-in-two-weeks-deadline order. That’s a worth of penny we can’t abandon. But, is it rational? With our arsenal at that moment, we can go on as long as we brave enough to take a risk by forcing our designers to work overtime. In contrast, we chose to say no with that request and asked for ease, which brought a mutual interest. So, we finally took the challenge with a month of due time, and they could deal with that.

For that matter, money cannot be an urgent priority. Things like empathy and values are the high price we won’t sacrifice. These possibly are the grounded ingredients to keep the quality of creative work. Our designers’ well-being matters. Our customer services’ temper too. From one end to another, with understanding our team beforehand, we’re capable of making our clients satisfied.


We can’t believe how this article is written slightly with no secret, but a mere cliché. And, um, if you’re still clueless, which is pretty obvious, we’re all too. At whatsoever capacity we can think of, our words may not be useful to others. It can be large notes to ourselves because breakthrough advice can be surpassed with hard work and consistency. So, kudos to every division in our company, the designers, marketing, and creative team who’ve been giving and taking, what most of our clients call a cool service.