It’s hilarious to see that along the shifting of Gregorian calendar, every designer and marketer using a weapon called “Trend” to brainwash people in order to follow their direction to look cool. Well, that includes 2020 Presentation Design Trends.
Needless to say, don’t you think that they’re such Mr. Know-It-All?
I, myself as a PowerPoint designer paradoxically either. Here and here are the facts in case you don’t believe with my notion. And now you probably think that I’ll share about 2020 Presentation Design Trends. Up until now, I can’t get out from that pettiness. I tried to foresee, acted to be innovative. And, that actually is overwhelming.
Next year, PowerPoint will have its 33 years anniversary. So, happy birthday! (I think it’s fine to say it first.) According to the Newton scale, 33 is the temperature at which water boils. In human age, it can be described as the stage of maturity. So does happen to PowerPoint. This tech has been updated for a number of users from business marketers, school teachers, until visual art performers.
Since the flooding of PowerPoint usage occurs, then a chance for its ineffectiveness opens. More specifically among us, designers, who create a new formula of coolness. There’re bunch and bunch of design trends we’ve created. Sadly to argue, it makes the word ‘trend’ itself no longer powerful. Trends are appalling, nevertheless however long they last, there’ll be a new trend to replace the old.
That’s why 2020 isn’t about trend. I opened up dictionary and find this term: Relevant. Does it sound more acceptable? Relevant refers to what appropriates during that particular time, it needn’t to be new, but simply make sense.
And here are the list of things you probably find relevant next year:
Many of us have been mix-and-matching the palette to attain so-called duotone. That high-contrasted color makes our retinas work harder. It’s cool and never gets old. Duotone can quite define optimism, like a highly enthusiastic teenager who wants to stand out with edgy make-over, before facing quarter life crises.
In contrast, 2020 presumably will be quieter. It reflects humanely approaches with some of strength and weakness, where the design doesn’t bother with extraordinary color customization. Thus, the naivety color is selected. Coated with low contrast, it has a less arrogant ambience. Some say as the monochromatic. A color that it’s not too dark and not too light, that communicates hassle-free.
In this digital age, here’s a commitment for customer-first approach. From a different angle, it means that you have recognize customer wants without knowing them beforehand.
In the PowerPoint world, the customer is the audience. They watch presentation for ideas. Nothing else. This eventually brings back the PowerPoint essence, as Gaskin, a tech celeb, said on interview, “I say what Queen Gertrude says to Polonius (in Act 2 of Shakespeare’s Hamlet): “More matter with less art!” That is, more intellectual substance, with less rhetoric and gratuitous decoration. Anyone worth talking to will closely analyze your ideas, not your stock photos or fonts or clip-art.” You’ll be regretted to look down his statement. Because he’s the PowerPoint inventor himself.
The context that delivered in texts, bullets, and numbers MUST be the main point. Because, in the end, what would be tattooed in your audiences’ mind are all of them. In a way of making it possible, you can use one of these tips:
What you see first in the slide below? If you see its title, then it works. A bold font weight makes letters of a text thicker than the surrounding text. Through this way, you can direct audience’s attention, to make they look at your keywords radically.
3D Visual Object
This is more revolutionary than dustpan shoes. This is how the Walt Disney Studio ruled cartoon industry. 2D lacks of perspective, 3D enhances the illusion of depth perception. It’s a spectacular way to grab your audience attention with a little space in your slide. Also, the most satisfying, it can orbiting like a planet.
Illustration game, frankly, is more accurate for a contemporary art exhibition. If you really savvy to place it in your presentation, you’d better make it as simple as a sesame seed at top of your burger. Little, but needed.
Image over text, not text over image. This technique called masking, it has function to hide and show portions of pictures. It may be the trick to fine-tune easily, especially with wide lettering.
Even the effect is sublime, it could bring the balance between natural and artificial. Just like seeing from a clear-window. Many people also can use this when they’re too confused to find their font best color that suited with their background.
Genuine Data Makers
Sayonara dummy charts and infographics! What the meaning by dummy is, one that can’t be edited. It’s usually shown by the unprepared ones. Here’s a shortcut to obtain the organic infographic assets you could use multiple times in your PowerPoint.
It’s suggested presentation goal of putting power into the hands of the individual content-originator, to make a candid and rich sensory data.
From the example above, you can see what’s so called a Funnel. It’s perfect to describe how something transforms into something else in which the deeper, the prominent it gets. With showing a spatial hierarchy, you may want to use this to explain the process of customers work before purchasing your products.
After minimalism taking part in a recent-lifestyle, the movement continues to be more eco. Biophilic, an extension of biophilia, coined by the biologist Edward O. Wilson in 1980s, hypothesizing that humans have an innate, biological affinity for the natural world. It taps into society concerns on plastic, global warming, and other sustainability issues. And it leads to the growth of indoor plant and eco-friendly industry.
In the matter of visual look, the way of embodying this design is by applying hues of green, exploring organic shapes, and placing numerical arrangements that persist in nature. Something that foresty or beachy, that the combination has a coastal overlook. Because humans today spend 90% of their time indoors, so that it’s necessary to bring the outdoors in subtle ways.
Wellness, that’s how I sum up the next decade. 2020 (re: twenty-twenty), can probably the year of taking break. “20” is that it is the maximum number of moves to solve all possible positions of a Rubik’s Cube. Correspond with our civilization, that has reached the maximum. Today, we merely need to set boundaries to new discovery since we’ve been inherited uncountable things of a long ago, and to think again on what’s relevant or not. That’s my thought for 2020 Presentation Design Trends.